Today I “liked” Tanqueray on Facebook. Do you know why? Because Tanqueray told me to.

Look at this ad, just brimming with confidence. No spiel, no trickery, no desperation. Just the command, “Like Tanqueray”.

If there’s one way to manipulate me through marketing, it’s by exuding manly confidence. Sadly for Tanqueray, I will only be admiring their mojo abstractly. I remain a Bombay Sapphire man.